Globalhagen is a hostel managed by the NGO Mellemfolkeligt Samvirke - part of ActionAid Denmark. The hostel is the first one in Copenhagen that is built, designed and run by volunteers. All of the profits made by the Hostel go to help a Global Platform that helps young people make a social change through local activism, strengthening human rights and eradicating poverty in more than 40 countries across the globe.
For this project I decided to look into some of the reasons why the hostel was forced to lower its prices and what made customers show less interest in its services despite its uniqueness. As a result, I came up with a few marketing and pricing strategies, as well as a digital solution that could attract more customers and help generate direct revenue.
Hostels are the perfect place to meet amazing new people and owners need to ensure their customers can easily do that by providing supporting systems that help them build a stronger network/new relationships. When you start drawing that beautiful and full of excitement picture in your guests' minds, combined with the fact that they can help make a difference to people’s lives worldwide their success would be guaranteed.
<p-under-img>The Globalhagen mobile application highlights the hostel's concept, calls to action and adds extra value to its services. It is both a user acquisition channel and a value-added feature.<p-under-img>
The app creates a more pleasant user/customer experience. Guests staying at the hostel can use the app to check in, explore the events held by the hostel’s café and unlock their room. In addition to that, they can connect with other hostel guests, explore the many attractions and activities around the city, create group events and experience Copenhagen together.
<p-under-img>Having a mobile app gives the hostel competitive advantage and makes its services more accessible. It helps educate guests on the organization’s history, mission, vision and the projects they have been working on. It provides information on events you can get involved in and updates on special offers. It also makes making a donation and becoming a volunteer much easier.<p-under-img>
